2009-11-01 06:30:00 CET

2009-11-01 06:30:02 CET


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Finnish English
GeoSentric Oyj - Company Announcement

GyPSii On-Deck for Apple iPhone Launch in China


GEOSENTRIC OYJ	BULLETIN  November 1, 2009 at 7:30 am 


GyPSii On-Deck for Apple iPhone Launch in China                                 
GyPSii Unispace Client is Social Networking Application Solution on iPhone China

GyPSii, a leading mobile lifestyle and social networking application announced  
today its partnership with China Unicom to launch the new consumer-focused 3G   
mobile lifestyle service - Unispace powered by GyPSii, for iPhone customers     
offered via Shanghai Unicom. (Joint press release available at -                
http://corporate.gypsii.com/content/view/88)                                    

The Chinese mobile phone market with approximately 687 million subscribers      
nationwide is currently the largest untapped market for the iPhone. When        
compared to the 270 million subscribers in the U.S., entry into the Chinese     
market could signal significant adoption rates. Unispace powered by GyPSii      
distributed on-deck via iPhone, further expands the relationship with China     
Unicom, already in place with the rapidly growing Unispace brand. With Unispace,
the company provides a compelling line up of applications including GyPSii      
(GeoSentric NASDAQ OMX: GEO1V) as the only social networking app on-deck at the 
launch, 1 of 10 applications pre-loaded and the only non-Chinese provider.      

“The proliferation of mobile technologies in the Chinese market is stunning,”   
said Dan Harple, Executive Chairman of GyPSii. “People use GyPSii as part of    
their lifestyle: as a real-time vehicle to share their experiences, where they  
are, who they are, and what they're doing. The technology invokes a new form of 
conversation that is innately mobile and based around where people are and what 
they are doing in real-time. After GyPSii and Unicom's successful cooperation   
together during the Beijing Olympics, we are delighted to deepen this important 
relationship with Unispace and open GyPSii to Unicom's millions of subscribers. 
We appreciate Unicom's vision in working with us for this game-changing launch.”

Earlier this week the GSMA announced the nomination of GyPSii and China Unicom  "Unispace" to Asia Mobile Awards 2009 in the category of ‘Best Mobile Internet  
Service.' The nomination serves as third-party confirmation of the value-added  
user experience GyPSii provides.                                                

Outside of China, GyPSii is widely available in app stores worldwide including  
iTunes, the Ovi Store, Blackberry App World, Getjar, Wefi, Turkcell's Uygulama  
Pazari store, and the Android Market. GyPSii runs on all eight leading mobile   
operating systems - iPhone, Android, Java, Symbian S60 and S40, BlackBerry,     
Windows Mobile and MID/Notebooks - and is compatible with more than 350 devices 
in 26 languages.                                                                

Key Facts:                                                                      

Usage Trends - The Global GyPSii Mobile Community                               
-88% of GyPSii users access via mobile device 
-Mobile Page views on GyPSii are akin to web-based social networks such as 
Facebook and MySpace, a significant mega-trend.                                 
          -High double-digit page views on mobile 
          -80% of users return more than five times per week 
-Average session times in double digit minutes 
-Core group falls in 18 - 35 age range with especially strong 21 - 35 cohort 

The China Market               
-Future of connectivity in China is mobile NOT traditional computer 
     -687 million mobile subscribers nationwide 
     -Over 338 million internet users 
     -155 million access internet via mobile phone already in 2009 
          -Inevitable growth of mobile internet usage 
          -With 3G services rolling out, almost 50% of mobile users indicated it
           will be primary access for internet 
     -GyPSii users signing up at exponential rates in China 
     -China users are prolific contributors 
          -Some examples of hundreds of comments on UGC 	 


About GeoSentric Oyj (GyPSii)                                                   
GeoSentric's GyPSii is the market-leading mobile digital lifestyle application  
and geo-mobility social networking platform: connecting people, places and      
communities across networks and devices, with patented technologies for the     
transfer and publishing of location based information between mobile devices.   
Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates      
offices in North America, Europe and Asia Pacific. GeoSentric is listed on the  
Nordic Exchange (NASDAQ OMX: GEO1V). For more information, visit www.gypsii.com 
© 2009 GeoSentric. All rights reserved.                                         

The GyPSii related marks, images and symbols are the exclusive properties and   
trademarks of GeoSentric and/or its business units. All other brands, product   
names, company names, trademarks and service marks are the properties of their  
respective owners.                                                              


Media and Analyst Contacts:                                                     
Tom Schuyler                                                                    
US Tel: +1 (401) 441 - 3179                                                     
Email: tschuyler@gypsii.com                                                     

Becky Kiely / Laura Bryant              
CCgroup                                                                         
Tel: +441189207650                                                              
Email: gypsii@the-cc-group.com