Kemira Oyj - Company Announcement

Kemira Capital Markets Day 2015: Financial targets for 2017 unchanged, updated strategic objectives for segments

Kemira Oyj
Stock Exchange Release
September 17, 2015 at 8.00 am (CET+1)

Kemira will hold its 2015 Capital Markets Day (CMD) in its R&D center in Espoo,
Finland today. The company presents its current strategy and related financial
targets.

The company's updated vision "The first choice in chemistry for water-intensive
industries" communicates customer and innovation focus as well as sustainable,
long-term shareholder value generation.

Company's mid-term financial targets remain unchanged, expecting revenue of EUR
2.7 billion in 2017, with an operative EBITDA margin of 15% and gearing level <
60%.

Kemira's mid-term targets are expected to be reached through organic and
inorganic growth, as well as continuous efficiency and profitability
improvements, including e.g.:

  * Commercialization of new innovations, especially for packaging board
    industry
  * Investments in long-term "chemical island" bleaching chemical contracts
  * Scaling up operations in the APAC region
  * Leveraging global polymer capacity by entering new application areas like
    Chemical Enhanced Oil Recovery (CEOR) and oil sands in Oil & Mining
  * Organic growth and efficiency improvements in Municipal & Industrial
  * Revenue and cost synergies from acquisitions.

Kemira has three core segments with well-defined strategic objectives. The
company announces that the Paper segment has been renamed as Pulp & Paper
segment. After the recent acquisition of AkzoNobel's paper chemicals business,
Kemira is now the only bleaching, process and functional chemicals provider with
a truly global reach, serving the pulp and paper industry. The company also
updates the segment-specific strategic objectives as follows:

  * Pulp & Paper segment: Targeting above-the-market growth with improved
    profitability (old strategic objective: targeting profitable above-the-
    market growth). The target is to reach at least two times the market growth.
    This may include selective bolt-on acquisitions. Pulp & Paper's
    profitability is expected to be in-line with the Kemira Group target.
  * Oil & Mining segment: Targeting growth and expansion to new applications
    (old strategic objective: targeting profitable above-the-market growth). The
    segment is expected to return to organic growth in 2016, regardless of
    current oil price levels. Over-the-cycle growth target is to grow at double-
    digit rate. Over-the-cycle profitability is expected to be higher than the
    Group target.
  * Municipal & Industrial segment: Steady growth and cash flow generation (old
    strategic objective: focus on profitability improvement and on maximizing
    cash flow generation). Municipal & Industrial's growth is expected to be
    between 2-4% (CAGR) and profitability slightly below the Group target.

Kemira's President and CEO, Jari Rosendal, will give an overview of the
company's strategy in his CMD presentation. Other Kemira speakers include Petri
Castrén, CFO; Heidi Fagerholm, CTO; Mats Rönnbäck, Interim President, Pulp &
Paper; Billy Ford, SVP, Pulp & Paper Americas; Antti Salminen, President,
Municipal & Industrial  and Tarjei Johansen, President, Oil & Mining.

All Kemira CMD 2015 presentations are available at www.kemira.com at around
11.00 am (CET+1). The CMD can be followed via webcast at
www.kemira.com/investors and in Twitter at #KemiraCMD.

For more information, please contact

Tero Huovinen, Senior Vice President, Communications & Corporate Responsibility
Tel. +358 10 862 1980

Kemira is a global chemicals company serving customers in water-intensive
industries. We provide expertise, application know-how and chemicals that
improve our customers' water, energy and raw material efficiency. Our focus is
on pulp & paper, oil & gas, mining and water treatment. In 2014, Kemira had
annual revenue of EUR 2.1 billion and around 4,250 employees. Kemira shares are
listed on the NASDAQ OMX Helsinki Ltd.
www.kemira.com



[HUG#1952463]

Liitteet:

Link to the release.pdf