GeoSentric Oyj - Company Announcement

GeoSentric's GyPSii platform wins NAVTEQ Global LBS Challenge and announces major new partnerships worldwide

GeoSentric Oyj (GyPSii) (OMX: GEO1V), the world's leading geo-location and      
social networking service provider for mobile phones and Internet devices,      
received highly sought after industry acclaim at this year's Mobile World       
Congress in Barcelona, when it was a winner in the NAVTEQ LBS Challenge, a      
contest in which over 300 companies competed.                                   

The award coincided with GyPSii's live launch at the event, following a three   
month public beta trial with users worldwide.  The honour further positions     
GyPSii as the leading player in the emerging mobile social networking and LBS   
market.                                                                         

The worldwide contest, which has established a reputation as the premier event  
in the location-based services (LBS) industry, challenges application developers
to build innovative location-based services which work with mobile phones and/or
wireless handheld devices using dynamic positioning technology and NAVTEQ maps. 

Over 316 companies registered for this year's Challenge globally, of which      
twelve advanced to the final judging in the European division. The finalists    
represented a broad spectrum of wireless applications and were selected based on
commercial feasibility, functionality, ease of use and design. The final judging
panel, which included executives from Autodesk, Deutsche Telekom, GPS and Co,   
Innovacom, Nokia, O2, Telecom Italia, Truffle Ventures, Vodafone, and           
WebMobility, based their decisions on the same key criteria.                    

Nokia has globally sponsored the Challenge for the third consecutive year and   
together with Autodesk in 2008.                                                 

“This has been a very exciting time for GyPSii,” said Dan Harple, Chairman of   
GeoSentric.  “In September 2007 we signaled our intent to become the leading    
global platform for the convergence of search, location and personal content as 
a new form of geo-social networking. Winning the NAVTEQ LBS Challenge award is  
satisfying because of the intense competition, coupled with the expertise of the
panel of industry-leading judges. It means a lot to our whole team.”            

He continued; “We are now recognised as the pre-eminent industry player with a  
rapidly growing global GyPSii community.  We have visitors from more than 55    
countries and we continue to lay down our global footprint across multiple      
handsets, geographies and affinity communities with major strategic partnerships
worldwide. People can expect to hear more significant news from GyPSii in the   
coming months.”                                                                 

GyPSii generated considerable industry buzz at the Mobile World Congress. CNN's 
on-the-ground reporter, Adrian Finighan interviewed Mr Harple and posted on his 
CNN blog that GyPSii is: “a mobile social networking platform which, I'm willing
to bet, will soon be as big a phenomenon as Facebook. Bigger, perhaps.”         

(http://edition.cnn.com/exchange/blogs/in.the.field/2008/02/gadget-addicts-playg
round.html)                                                                     

In February, GyPSii made a series of major announcements, significantly         
increasing its global presence. In China, GyPSii announced partnerships with    
China Unicom, one of the two mobile operators in China with more than 150       
million subscribers and Shanghai Rannuo to launch its GyPSii service for the    
2008 Olympic Games in Beijing. Additional to this was the news of GyPSii's      
partnership with Chinese device manufacturer Dopod to provide a range of        
location-based information and services to members of its Dopod Club community. 

GyPSii also moved into India, the world's second largest and fastest growing    
mobile market, and announced an agreement with Broadway Pvt. Ltd.               
(www.broadwayindia.in/), to offer the full suite of GyPSii services to India's  
233 million mobile subscribers.                                                 

The GyPSii application is already fully compatible with Windows Mobile phones,  
the Blackberry range from RIM and Nokia's flagship consumer smartphones. GyPSii 
recently announced web support for Apple's iPhone and continues to add new      
devices on a regular basis.                                                     

As well as extending its product range, GyPSii has also reached beyond English  
speaking markets and is available in ten languages including Korean, Russian and
two forms of Chinese.                                                           

To sign up to GyPSii users can visit the company's website (www.gypsii.com) or  
from a phone browser at http://gypsii.com/m.                                    


10.3.2008                                                                       

GEOSENTRIC OYJ                                                                  

Press Information: 
gypsii@the-cc-group.com

Distribution:                                                                   
OMX Nordic Exchange Helsinki                                                    
Principal news media                                                            



About GeoSentric Oyj (GyPSii)-                                                  
GeoSentric's GyPSii connects people, places and communities across networks and 
devices; a geo-location social networking platform and services for mobile, web & set-top box devices. Based in Salo, Finland and Amsterdam, The Netherlands,   
GeoSentric operates offices in North America, Europe and Asia Pacific.          
GeoSentric is listed on the Nordic Exchange (OMX: GEO1V)). For more information,
visit www.gypsii.com.                                                           

© 2008 GyPSii Inc. All rights reserved                                          

About NAVTEQ Global LBS Challenge                                               
First launched in North America in October 2003, the Global LBS Challenge is    
focused on driving the development and visibility of innovative navigation      
solutions for wireless devices. From wireless business applications to sports,  
travel and security, integrating the accuracy and richness of NAVTEQ digital map
data facilitates the timely evolution of the next wave LBS using global         
positioning satellite (GPS) technology. Industry validation of the Global LBS   
Challenge for the category overall encouraged NAVTEQ to host the judging and    
presentations for the first time in Europe, North America and Asia this year.