2009-09-15 08:00:00 CEST

2009-09-15 08:00:01 CEST


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Finnish English
GeoSentric Oyj - Company Announcement

GyPSii goes live on Android™


GEOSENTRIC OYJ	BULLETIN   September 15, 2009 at 09:00 

GyPSii goes live on Android™                                                    

GyPSii launches on Android; opens subscriber base with access to more devices   

GyPSii, the leading mobile lifestyle and social networking application,         
announced today their launch on Android. Owners of Android-powered mobile phones
can now access GyPSii to create, share and search ‘geo-tagged' content in       
real-time with friends and the GyPSii community at large.                       

The Android launch represents a significant success for GyPSii (GeoSentric Oyj, 
NASDAQ OMX: GEO1V) as it makes the application available to a rapidly expanding 
segment of prospective users, many of whom fall into the target demographic for 
early adoption.                                                                 

GyPSii, also available on Java-based phones, allows users to place and map      
Points of Interest (POIs) with their handheld devices to generate location-based
content and also to access the content of their friends and other members of the
GyPSii community. GyPSii packages all the benefits of the social web, location  
functionality, the mobile web, multimedia and UGC user generated content) into a
comprehensive application for an active in-the-know lifestyle.                  

Still a nascent platform, Android is poised to capture market share rapidly;    
GyPSii management expect early availability to drive adoption and foster        
adaptation of the application as more people choose Android-based phones (such  
as the G1, G2 and T-Mobile Pulse) for their mobile communication, data and      
Internet requirements.                                                          

“Android-based phones are already some of the hottest mobile devices on the     
market, and with our support for the platform, GyPSii is well-positioned to take
advantage of consumers' appetite for these devices - now and into the future,”  
said Dan Harple, GypSii's CEO and Executive Chairman. “Launching on Android is  
an important continuation of our global distribution strategy, working with     
partners across multiple channels to drive large-scale consumer adoption and    
align GyPSii with the needs of the global social networking market.”            

Using GyPSii on their Android phone, the end-user can not only locate their     
friends and fellow GyPSii members, but most importantly connect with their      
surroundings in new and innovative ways by accessing information on nearby      
Places. In addition, they can use their phone to create their own               
location-specific Places to share with other members of the GyPSii community.   

Similar to HTML-based platforms, GyPSii for Android is an innovative use of     
hybrid technologies It easily integrates with a device's native hardware        
capabilities (such as a camera, GPS connectivity and other input data           
capabilities), while being flexible enough for handset makers and mobile        
operators to co-brand the look and feel of the user interface, and also add     
supplemental third party content - quickly and efficiently, according to the    
operators' own specific needs and the needs of their subscribers.               

With the addition of Android support, GyPSii now runs on all eight leading      
mobile operating systems - not only Android, but also Java-based phones, Symbian
S60 and S40, BlackBerry, the iPhone, Windows Mobile and MID notebooks as well - 
and is compatible with more than 350 devices worldwide. GyPSii for Android is   
now available for download directly from the Google mobile apps store           
(m.google.com) and independent mobile download site GetJar (www.getjar.com).    


About GeoSentric Oyj (GyPSii)                                                   
GeoSentric's GyPSii is the market-leading mobile digital lifestyle application  
and geo-mobility social networking platform: connecting people, places and      
communities across networks and devices, with patented technologies for the     
transfer and publishing of location based information between mobile devices.   
Based in Salo, Finland and Amsterdam, The Netherlands, GeoSentric operates      
offices in North America, Europe and Asia Pacific. GeoSentric is listed on the  
Nordic Exchange (NASDAQ OMX: GEO1V). For more information, visit www.gypsii.com 
© 2009 GeoSentric. All rights reserved.                                         

The GyPSii related marks, images and symbols are the exclusive properties and   
trademarks of GeoSentric and/or its business units. All other brands, product   
names, company names, trademarks and service marks are the properties of their  
respective owners.                                                              

“Android is a trademark of Google Inc. Use of this trademark is subject to      
Google Permissions.”                                                            

Contact for Press:                                                              
Becky Kiely / Laura Bryant                                                      
CCgroup                                                                         
Tel: +44 118 920 7650                                                           
E-mail: gypsii@ccgrouppr.com