Tulikivi Oyj - Company Announcement

TULIKIVI TO FOCUS ON ITS CORE BUSINESS

TULIKIVI CORPORATION                                STOCK EXCHANGE RELEASE

83900 JUUKA                                                      April 14, 2011
9.30 a.m. 



TULIKIVI TO FOCUS ON ITS CORE BUSINESSES



Tulikivi plans to relinquish its Kermansavi dishware business and the
production of building stone by the end of 2011. The company also intends to
give up its excavation and loading equipment used in soapstone quarrying and to
increase the outsourcing of quarrying operations. 



The growth strategy of Tulikivi Corporation, a well-known manufacturer of
heat-retaining fireplaces and interior stones, will be to focus on the
manufacture of its fireplace, sauna and interior stone products, the further
development of product concepts, and marketing to consumers. 



For this reason Tulikivi plans to relinquish its dishware business and the
production of building stone, and to concentrate on production within its
natural stone product business. The building stone products have included
facades, paving and other subcontracting work for construction and stone firms. 



The intention is also to increase the subcontracting of soapstone quarrying.
This will be accompanied by the relinquishing of excavation and loading
equipment used in soapstone quarrying. 



The company aims to focus on its core business and the improvement of
profitability. By giving up some of its businesses Tulikivi will gain the
opportunity to increase investments in new product groups and distribution, as
envisaged by its growth strategy. 



The dishware and building businesses recorded net sales of approximately EUR 3
million in 2010, and operated at a substantial loss. 



It is estimated that about 50 employees will be affected by the rearrangements.
Accordingly, Tulikivi will begin co-operation negotiations in the natural stone
product business, quarrying and the Heinävesi factory. 



TULIKIVI CORPORATION

Board of Directors





Matti Virtaala, Chairman of the Board





Distribution: NASDAQ OMX Helsinki

Principal media

www.tulikivi.com



For further information please contact: Tulikivi Oyj, 83900 Juuka, tel. 0207
636 000, www.tulikivi.com 

- Matti Virtaala, Chairman of the Board

- Heikki Vauhkonen, Managing Director



Tulikivi comprises the Tulikivi Corporation, which is a listed family
enterprise, and its subsidiaries. Tulikivi is the world´s largest manufacturer
of heat-retaining fireplaces. Tulikivi has four product groups: Fireplaces,
Saunas, Interior & Design and Utility Ceramics. Tulikivi and its customers
value wellbeing, interior design and the benefits of bioenergy. Tulikivi´s net
sales are slightly under EUR 60 million, of which exports account for about
half. Tulikivi employs approximately 500 people.