Sanoma Oyj - Company Announcement

Sanoma to reconsider strategic options for Fashion Press following Russian Government Commission decision

Sanoma Corporation, Stock Exchange Release, 6 August 2015 at 9:00 CET+1

Sanoma was informed that the Russian Government Commission for Monitoring
Foreign Investments has at this time decided not to issue approval for the sale
of Sanoma's 50% stake in Fashion Press, the publisher of popular magazines in
Russia such as Cosmopolitan and Esquire, to Hearst Communications Inc. 

The transaction was part of the broad strategic review announced by Sanoma in
October 2013 to redesign its consumer media operations. 

The strategic review of Sanoma's 50% stake in Fashion Press will continue.
Commenting on the announcement, Sanoma's President and CEO Harri-Pekka Kaukonen
said: “Throughout the strategic review process, we have had numerous
expressions of interest from a variety of potential buyers. While we are
disappointed not to be able to close the deal in its current agreed form, we
will remain focused on considering all strategic options and hope to find a
suitable solution for Fashion Press that allows us to focus on our core
domestic markets.” 

The sale of Russian daily financial newspaper Vedomosti to Ivania Ltd and the
Russian magazines of United Press to Moscow Times LLC were announced in April
2015. These transactions have been closed. 

Additional information

Sanoma's Group Communications, Robin Janszen, tel. +31 6 2293 2643

Sanoma's Investor Relations, Olli Turunen, tel. +358 40 552 8907

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